
During the training session, entrepreneurs received information on access to foreign markets, effective marketing approaches, and the financial aspects of export operations.
The series of training sessions organized by the Small and Medium Business Development Agency (KOBIA) to raise awareness among current and prospective exporters continues. The most recent online training was dedicated to the topic "Export Essentials: Marketing and Financial Strategies for Entering Foreign Markets." Nearly 20 entrepreneurs participated in the session.
Samir Musayev, a representative of Canada’s Export Development Agency and an expert in international trade, delivered insights on strategic approaches, marketing techniques, and financial considerations relevant to accessing foreign markets. The training also addressed the challenges entrepreneurs face during the export process, offering practical recommendations and solutions. Participants’ questions were answered in detail.
It is worth noting that these training sessions, launched in April of this year, aim to equip entrepreneurs involved in or preparing for export activities with knowledge on accessing international markets and to support them in managing export processes more effectively. The next online training session is scheduled for June.
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