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Professionals of international exhibition industry in Baku 16.01.24

As part of the Annual Meeting of International Exhibition and Conference Organisers held in Baku, the role of exhibitions in the development of SMBs was the subject of discussion.

On January 16, the annual meeting of International Exhibition and Conference Organisers started its work in Baku with the organization of the Azerbaijan Exhibition Organisers Association (ASTA) and the support of the Small and Medium Business Development Agency (KOBİA).

The meeting of International Exhibition and Conference Organisers is taking place in Baku for the first time. The event aims to underline the significance and efficiency of organizing international exhibitions and conferences, furnish detailed information about the rules of participation in such events, discuss the avenues of state support and cooperation in holding exhibitions and conferences, as well as a variety of other relevant issues in this matter.

As part of the meeting, an event "The role of international exhibitions in the development of small and medium entrepreneurship: state support and cooperation prospects" was held at Baku SMB House. The event was attended by the representatives of China, Kazakhstan, Uzbekistan, Türkiye, Poland and Azerbaijan branches of "ICA Group", an international exhibition and conference organizer, as well as "ICA Eurasia", "Caspian Event Management", "Congress servis", "Vista", "Lentewenc", "ITE E&C", "Iteca Uzbekistan", "Iteca Kazakhstan", "ICA Turkiye" and "Iteca Caspian", and exhibition partners.

Speaking at the event, Orkhan Mammadov, Chairperson of the Board of KOBİA, Farid Mammadov, Chairperson of the Board of ASTA, Steven Morte, expert of the exhibition industry, shared their insights on the Annual Meeting of International Exhibition and Conference Organisers, as well as the role of exhibitions in the development of SMBs, expanding sales prospects, promoting products and services, and public-private cooperation in the field of organizing exhibitions.

Within the scope of the event, KOBİA was honored with a certificate for its assistance in organizing exhibitions in 2023.

Subsequently, the participants of the Annual Meeting of International Exhibition and Conference Organisers familiarized themselves with the activities of Baku SMB House.

The Annual Meeting of International Exhibition and Conference Organisers will continue its work on January 17-18 with the annual meeting of the sales and marketing team of "ICA EVENTS" at the "Hyatt Regency" hotel.

It is worth highlighting that Azerbaijan has recently emerged as a host country for international events in the region. A variety of international exhibitions and business events held in our country are an obvious manifestation in this respect. These events bring together representatives of numerous industries and serve as a platform for firms from different countries of the region to exchange experience, establish business relationships and shape new prospects. In general, exhibitions have a multiplier effect that benefits business development and boosts economic activities in the region. Hotels, restaurants, transport firms and other businesses are given the opportunity to improve their revenue as a result of the increasing number of visitors. Furthermore, organizing exhibitions encourages the growth of city infrastructure, as well as tourism and hotel industry, and improving the investment climate in Azerbaijan.

It is no coincidence that exhibition experts around the globe have gathered here in Baku. Thus, our country successfully serves as a host to the largest regional events. This is demonstrated once again by the fact that Azerbaijan was entrusted with organizing the 29th session of the Conference of the Parties (COP29) to the UN Framework Convention on Climate Change (UNFCCC). For over 25 years, Azerbaijan has hosted various exhibitions spanning the most significant aspects of the exhibition industry.